This name is definitely the hottest search keyword in China right now, followed closely by another name, Xi Jinping (习近平). They top several categories on Baidu.com today.
"China's future leaders" by Reuters
These two guys are said to be the future leaders of China's Communist Party. Both being relatively young (Xi at 54 and Li at 52), these two upcoming political stars have just been selected into the new nine-member Politburo Standing Committee, which is said to be the innermost ring of power in China.
I don't usually find political news that interesting, but the amount of interest these two names attract both within China and overseas just cannot be ignored. From all the news and media coverage I have read and seen, it seems that everyone thinks Li Keqiang and Xi Jinping are gonna be the next leader in 5 years time for sure when President Hu Jintao and Premier Wen Jiabao retire then. At present, Xi is poised to take the No. 1 position when the time comes, but things can always change. Li has a favorable background, as both he and Hu Jintao come from the same province in China, Anhui.