This is the name of the hottest TV program in China right now (although strictly speaking it should be "Winning In China" but I guess that doesn't really matter), a reality show aired on CCTV that lets budding entrepreneurs compete against each other. The final winner will get to be the CEO of a newly established company that is worth no less than 10 million RMB. In addition to the power to reign, he/she will also get 35% share of the company.
It's a little like The Apprentice except that there is no one Donald Trump who decides which guy gets kicked out. The audience can have a say by voting for their favorite player on-line and a panel formed by various supposedly very successful business people makes the final decision. I found one clip that is subtitled. I watched it but I couldn't really make out what they were competing on. Maybe you can.
Winning is almost a must nowadays in China. Everybody wants to win and succeed. I remember at my ex-company, all the local employees constantly said that they wanted to succeed. Sometimes I really wanted to ask them what they would do AFTER they succeeded. "Successful" and rich people are looked up to big times, and this mentality is infused into the education system deeply. Remember your school motto? I remember my school motto was something to do with science and truth. Once I saw this Chinese school's motto on TV, it was: "I want to be Number 1!".
If everybody is No. 1, who is No. 2?