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On September 19, it was announced that Chen Yongzheng (陈永正), Chief Executive of Microsoft Corp's Greater China business, has resigned to join NBA China. Microsoft has now begun it's global search for Chen's replacement. In the meantime, Microsoft China R&D director Zhang Yaqin is acting as the interim CEO of the company.
The NBA is having high hopes for the Chinese market. There are 300 million basketball players in the country and it is the most popular sport among youths. Yao Ming, the top draft pick in 2002, is basically deemed as a national hero.
There are rumors flying around regarding Chen's resignation although none has been confirmed. According to Chen himself, he just wanted a fresh challenge and NBA was really hard to pass.