Today on Yahoo China, "Yao's wedding" ranks at No.15 on the "Fastest Rising Yahoo Search Words".
Chinese people, and hence the media, place a lot of importance on Chinese citizens who have made themselves known internationally. They are usually treated as national prides. Yao Ming is one such big deal.
According the news articles found on Yahoo, CCTV (China's Government run TV channel) is planning to host Yao's wedding on it's Mid-Autumn Festival special program. If this news is true, Yao will be marring girlfriend Ye Li. Rumor also has it that Liu Xiang, another athlete celebrity, will be the host of the wedding.
Yao Ming's Official Fan Club
Yao Ming on Wikipedia
Liu Xiang on Wikipedia
Mid-Autumn Festival on Wikipedia